Page 39 - DIY Investor Magazine | Issue 37

HARDMAN TALKS: INTELLECTUAL PROPERTY Christopher Robertson of Robertson IP joins Hardman & Co’s PART 2 – HOW DO YOU VALUE INTELLECTUAL PROPERTY? Richard Angus to talk all things IP. PART 1 – THE IMPORTANCE OF INTELLECTUAL Why IP is such a hot topic, how to value intellectual property rights, and the reasons IP might change hands. PROPERTY Christopher explains why we have a legal framework to protect innovation and how to understand the intellectual property held within a business. He outlines different kinds of IP rights, including patents, trademarks, design rights and copyright. The discussion also covers challenges a business might face around its intellectual property, such as patent infringement and the need to protect its reputation. Christopher explains how the IP market has exploded in growth in recent years, as companies look to safeguard their innovations and protect their reputation. At the same time, regulation has become more unified around the world, so the need and ability to protect IP globally is on the up. The discussion also covers what to look for when valuing intellectual property rights, from the strength of the patent itself to considering the product in question. 39 Apr 2023 DIY Investor Magazine ·