DIY Investor Magazine
| Oct 2017
18
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OMGI 10/17/0115
THE ROAD AHEAD
Finally, the car rental sector is another segment of the
market that has long been dominated by the same old
names. But companies such as Sixt are ripping up the
rule book.
The German business has caught its rivals such as Avis
and Hertz by surprise; with a focus on the customer
(rather than on volume), no queues and the best (and
often newest) cars, its footprint has grown massively
across Europe in the past few years. Indeed, its fleet
has grown 25% in the past two years and it now has
more than 200,000 cars.
Sixt is also the biggest player in the European car-
sharing market, with its DriveNow service boasting
over a million members. Meanwhile, its car leasing
business is taking market share in an area traditionally
monopolised by car dealerships.
Across the European smaller company universe, we are
seeing countless examples of disruption such as these,
and the opportunities that they provide; it is a trend that
is breathing fresh life into the small cap space.
